Have you ever had the most finger-licking, earth-shattering burger? Yeah, the one with the fluffiest bread, juicy chicken, crispy lettuce, & the juiciest sauces. This is not a recipe for that. But, it is a recipe to build backlinks that are crispy & juicy enough to take your website’s SEO to the next level.
So grab your apron & meet us in the kitchen. Let’s get your website some traffic!
What Are Backlinks?
Before you build backlinks, let’s talk about why you need any. If you know the slightest about Google’s SERP page, it’s all about judging content based on E-E-A-T (Experience, Expertise, Authority, & Trustworthiness). Backlinks help you achieve the ‘A’ & the ‘T’
Backlinks, also known as inbound links, are your website’s links that have been mentioned on another website. Google looks at such crosslinking as a vote of confidence. When websites with higher domain authority start talking about the brand, it tells Google that you are saying something right and that you are saying it in the right way.
And How Do You Spot a Quality Backlink?
The same way you spot a finger-linking burger: you check the reviews of the restaurant. See, the thing is, not all backlinks have the same impact on your domain authority. A backlink that comes from ahrefs will be far more valuable than the one that comes from a new domain.
If you want to know if a backlink is good in quality, check the domain authority of the website from which it comes.
Back To The Burger: How To Build Backlinks?
For starters, you need to collect all the necessary layers of a high-ranking website:
The Bread: Good Content
Sure, you can always buy backlinks, but do you know how expensive it is to be mentioned by high-domain-authority websites? An easier and more efficient method is to spend all that money on writing good content.
How do you know if your content is good? It should follow this formula:
Experience
Your website should offer a smooth & easy user experience to the readers.
Expertise
The content should be well-cited & value-adding to add value to the readers’ lives.
Authority
Establish why you are the right person or organisation to write that content. Talk about your expertise.
Trustworthiness
Make sure that you only quote trustworthy sources.
Google hasn’t come up with the E-E-A-T formula on a whim. This content structure is aligned with what makes a reader stay to read the entire blog post. Following this formula will get you the kind of content that people want to share.
The Patty: Guest Blogging
When you know you make a good burger, you also go & make it for a friend’s house party. In this case, we are talking about guest blogging. There are thousands of ways in which guest blogging can help you progress.
Firstly, it helps you build professional relationships with other organisations, bringing you new opportunities.
Secondly, any website that publishes your content will link to your website to help people find out more about you. Voila! That’s a free, high-quality backlink.
The Lettuce: Broken Link Opportunities
There are so many websites out there that mention broken links or invalid URLs as the source of their information. More often than not, it’s not intentional. These URLs were valid when they were mentioned, but they may have been deleted over time. This gap allows you to be the knight in shining armour. Find such broken links using tools like ‘Check My Links’ or ‘Broken Links Checker’ & then contact the owner with a proposal to replace their broken link with your link instead.
The Tomato: Social Media
Social media is more than just pretty. It’s the perfect free opportunity to strategically mention your website’s link. You can also collaborate with other pages to say your links so that your website grows organically & inorganically at the same time.
The Sauce: Networking
A friendship with an influencer or a blogger has never hurt anyone. If you build professional relationships with people with digital influence, you have quicker access to their domains to earn some backlinks. You can also guest-post on their pages.
Bring The 5 Together, & You Will Create Backlinks Like A Masterchef
It’s not rocket science. Earning good-quality backlinks organically is all about creating content that’s worth mentioning. Once you combine good-quality content with strategic publishing, you will have all the organic backlinks you have been looking for.
And in case you find yourself struggling to create the content that helps you build backlinks, you know who to reach out to *wink* *wink*
Unapology Branding Co. 